I’m an anthropologist by training. In 2008, I was doing a diary project, looking at male diaries to understand how men construct their public selves through a very private document. While going through my father’s diaries upon his passing, I chanced upon a jumble of numbers that made no sense. I asked my mother what it was and she immediately exclaimed “There it is!” Sure enough, we both discovered the formula for what is now CRIA!

My father was a biologist-chemist. And my mother is a homeopathic physician. They both created the formula almost 20 years ago to help her patients with hair loss, create healthier, stronger hair. My father, the quintessential scientist, forgot where he wrote the formula so it was lost in the pages of his diary till I came along and serendipitously found it. The rest is history as they say!

CRIA is how I honor my parents and their enduring legacy for organic, healthy, empowered living. We’re shifting the hair loss paradigm which shames people into doing the body wrong. Our standpoint is empathy. We offer you products that are life-affirming with every use, every time.