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Formulation Charter
Our ingredients take into account you and your environment. That is why we’ve taken the utmost care to ensure that our formulas are powered by fewest yet the most effective ingredients that nature offers.
We’re vegan, gluten-free, cruelty-free, chemicals free
Our formulations are not tested on animals nor are these derived from them.
Our ingredients are 100% certified organic and/or plant-derived.
We only work with US-based famers committed to ethical farming practices.
Our production/blending process is solar-powered. We use high-grade steel containers/blenders. Zero plastics.
Our water usage is minimal. Zero wastage.
We use only recyclable/recycled packaging, including plastics with a clear intention to move to bio-degradable packaging in the nearest future.
Our 4 Core Values
Minimalism
My parents pioneered a unique approach to sustainability at a time when organic or natural wasn’t even part of beauty-wellness vocabulary. CRIA’s formulation is based on trifacta of sciences: ethnobotany, homeopathic medicine & natural ingredient chemistry. My parents took two decades to research, isolate plants/herbs of medicinal significance whose biosynthesis matched and whose active constituents calmed the scalp, rejuvenated the hair without the addition of any synthetic chemical compounds, none at all.
Safety
Our ingredients are safest to source, work with, and process into a finished product.
Naturalness
Our Cria booster contains only 4, 100% certified organic ingredients according to the ISO 16128 standard as well as COSMOS standard. Many players from the beauty industry were behind the development of this standard, which makes it possible to have a harmonized definition of natural and organic ingredients. Even our shampoo and conditioner contains over 90% naturally derived ingredients.
Transparency
All our ingredient lists are available on the many product pages on our website. For each formula, we provide detailed information about the active ingredients and how they work on the scalp, hair, and the body.
